Wal-Mart announced that, sometime in 2008, it will begin offering customers a new discount item ---- Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of Modesto California to produce the beverage at an affordable price, in the $2 - $5 range.
Wine connoisseurs may not be inclined to put a bottle of "Wal-Mart" brand into their shopping carts, but"there is a market for inexpensive wine," said Kathy Micken, professor of marketing at University of Arkansas , Bentonville. "But the right name is important."
Customer surveys were conducted to determine the most attractive name
for the Wal-Mart wine brand.
The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either
white meat (possum) or red meat (squirrel).
P.S. Don't bother writing back that this is a hoax. I know
possum is not a white meat.
__________________
Thursday, January 31, 2008
New Walmart Line Of Fine Wines
Thank you: Rockington at 12:55 PM
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment